A better way to buy radio ads
Real-time bidding. Unified reporting. Orders that take minutes instead of days. Programmatic for radio is here.
used by leading broadcast groups
the problem
When advertisers buy in programmatic platforms, radio isn't even on the menu. Resonate changes that. Resonate brings programmatic capabilities to a medium that’s been waiting for it.
The platform
Resonate matches buyers and sellers in real time. Access broadcast inventory, without the manual grind.
Real-time bidding
Buy radio inventory using platforms such as Google DV360, The Trade Desk, and more.
Real-time audience estimation
Audience estimates from right now - not 13 weeks ago. Five years of validated methodology behind it.
Real-time ad insertion
Spots air minutes after the auction clears. Not next-day. Not next-week.
Yield optimization
Bonus-spot replacement and daypart-aware reshuffling.
Broadcaster controls
Transcripts and risk assessment built in. Approvals move faster without cutting corners.
Traffic & playout integration
Works alongside existing traffic and playout systems. No rip-and-replace.
Who it's for
Every marketplace has two sides. Which side of the deal are you on?
Why us
Built by people who've done this before.
Built by broadcasters who actually understand radio. We spent fifteen years watching every other medium modernize while radio got left behind. We're done watching.
